Exhibit Research and Development Fund (350)

The Justice For All Exhibit draws a crowd and creates many opportunities for conversations for Focus on the Family Institute students and other JFA volunteers at Colorado State University in 2004. 

Gifts given to the Exhibit Research and Development Fund help JFA design, print, construct, test, maintain, and transport its large-format campus outreach exhibits, smaller exhibits, other dialogue kiosks, and museum-quality brochures in order to draw a large number of pro-choice advocates to engage in life-changing conversations during its outreach events.  This fund also helps JFA create smaller versions of these exhibits for preparing volunteers during training seminars. 


Our culture is filled with people increasingly distracted by smart phones and entertainments, so in order to get the conversation started about the uncomfortable topic of abortion, we must, in a sense, "distract" people with something more interesting and engaging than what is on their phone.  We believe that our large-format exhibits, combined with the conversations our volunteers help to generate around them, get people interested and engaged in the topic of abortion.  Since the content of our current large-format exhibit hasn't changed in 15 years, we believe we need to change the content more frequently in order to draw more students, both on campuses where we have worked before and on new campuses.  

We are aiming to create two new exhibits for testing in 2016, and then we plan to use what we've learned to create at least one new exhibit every two years after that.  In this way, we are seeking to infuse our large-format exhibit program with the same R&D spirit that has historically infused our outreach events with smaller new dialogue tools (such as our poll tables, free speech boards, and kiosk signs).

How JFA's Large-Format ExhibitS Help Create ConversationS

In order to create thousands and thousands of conversations with pro-choice advocates, JFA works with student clubs on university campuses to produce large-format exhibit events that are a catalyst to conversation, motivating otherwise disinterested students to stop and discuss abortion.  The exhibit events function as catalysts to conversation that change minds in at least four ways: 

  • The exhibits draw students to talk.  Sometimes, they draw a modest number of students, and at other times, the exhibits draw a crowd.  That crowd in turn draws more interest and engages more onlookers.  
  • Our staff and volunteers then engage people in conversation about the unborn child and abortion.  Once the conversation has been started, the exhibits then function as a common visual library or reference point that helps staff and volunteers keep the conversation about abortion productive. 
  • Some students don’t stop and talk with us at our outreach exhibits, but the exhibits still help them begin thinking about abortion differently.  When a student passes by the exhibits, pictures and text related to the humanity of the unborn and the reality of abortion begin educating them about abortion and sometimes cause them to discuss it with their peers.  
  • Finally, These events have many times been covered in the campus newspaper, making them visible to the majority of the student population on the campus and furthering the conversation well beyond the immediate footprint of the exhibits.  
  Above, the Justice For All Exhibit is featured above the fold on the front page of Colorado State University's newspaper, the   Rocky Mountain Collegian  .

Above, the Justice For All Exhibit is featured above the fold on the front page of Colorado State University's newspaper, the Rocky Mountain Collegian.

When the majority of students on campus are talking and thinking about abortion, pro-life students have plentiful opportunities for dialogue that changes hearts and minds about abortion.

History and Impact of JFA’s Large-Format Exhibit Program

The Justice For All Exhibit was first presented on campuses in the fall of 2000.  Its largest panels are approximately 18 feet high and each side of the Exhibit is 40 feet wide (triangular).  Costing about $40,000 to build, the Exhibit has been, historically, the centerpiece of three of the four major JFA projects (Flagship Training Program, Campus Outreach Exhibits, and Learn at Home program).  

  • It has been exhibited more than 250 days on 40 campuses since its creation.  The content of the original exhibit has also been exhibited through a small exhibit version (eight feet high and fifteen feet wide, triangular) version and kiosk version (seven and ten feet high A-frame) at a number of additional campuses.
  • It has facilitated the training of thousands of pro-life advocates during the “Feet Work” (outreach) portion of JFA’s training program since 2003.
  • It has facilitated thousands of conversations with pro-choice advocates.  See examples on our Stories page.

JFA has multiplied the impact of the original design of the large-format Exhibit JFA through a smaller 8-foot Exhibit, our kiosks (7-10 feet) which feature similar content, and especially through our museum-quality Exhibit Brochure.  

  • Since 2000, we have distributed over 90,000 of copies of that Exhibit Brochure to people who expressed a desire to have one.  Amanda is one such student who used the brochure later that day to help save the life of little Lucy.  (Note: The number "90,000" includes the Brochures we've given to interested students on college campuses, as well as distribution of one or more brochures to people who requested the Brochure online, as well as participants in our seminars, workshops, and presentations.)

New Exhibit Development Program Beginning in 2015

  • Purpose of New Exhibits: The purposes of our exhibits that are described briefly above are still animating our new designs, but we are more concerned now with the first (getting people to stop) and second (making our conversations productive) and somewhat less concerned (though it’s still an aim) with the third (educating passersby).  If our new exhibits don’t help us get people to stop, we will try other designs until we do draw a crowd or until we have tried enough designs to conclude that it’s simply not possible.  We haven’t tested enough large-format sign designs in the past 15 years to be able to draw any conclusions about this at the present.
  • Kickstart with Two New Exhibits: We have done fewer large-scale exhibits over the past two years, so we are aiming to restart our large-format program with great energy in 2016.  To kickstart the new large-scale program with a new frequency of new content every two years, we’re building two large 9-panel exhibits to be presented beginning February 2016. 
  • Testing New Content: We have really only tested one set of content in the large format (and some very similar variations in smaller formats) over the past 15 years.  We see these new exhibits as test models which will help us determine what the best large-format tools will be for our large-format program in the coming years.  We believe that we have to test the signs in large format to accurately assess how well the content will draw people when in large format.  Since we are testing the content on the new exhibits, we will wait and see which content draws people better before printing a large number of brochures or copies of the panels in smaller formats.
  • New Structural Design to Meet Transportation, Reservation, and Setup Challenges: We are working now with a large-format exhibit template that will include nine panels which all stand about 13 feet high and 20 feet wide (triangular).  Because the panels will all be the same size, they will be a bit more interchangeable, and the smaller size will allow transport in a box-body truck which is easier to drive long distances.  The smaller design will still make a big impact but will make some aspects of the campus reservation process easier.
  • What about the original Justice For All Exhibit (2000)?: We are going to keep the original JFA Exhibit intact in order to have the option of using it in some contexts.  It continues to generate discussion, just not the volume of discussion for which we are aiming (in most contexts).  In other words, we’re working to find a set of large-format exhibit content for which the large crowd is the rule rather than the exception.
  • What about the original Justice For All Exhibit Brochure (2000)?: We will continue to use the JFA Exhibit Brochure (2000) for the foreseeable future.  We will print a small number of brochures with new designs and content as necessary to adequately test the ability of those designs to help us start conversations about abortion.


  • Progress: $620
  • Detailed Need:
    • New Panel Designs and Print-Ready Files of Current Designs
      • $750 
    • Large-Format Exhibits: One new large-format exhibit with totally different content to be used in 2018.
      • $1,800 (exhibit printing)
      • $4,900 (pipe, Hollander fittings)
    • Kiosk Versions of Panel Designs (More Portable) for Seminars and Indoor Outreach: By March 1, 2018, create training versions of representative panels from each of the new exhibits (9 panels total).  These panels will be approximately 6 feet tall and will roll into a canister that is ultra-portable.  Set-up time will be less than one minute for one person, compared to the current set-up time of our kiosk, which is about 20 minutes for two people.
      • $2700 ($300 per panel)
    • Kiosk Versions and Indoor Exhibits: 
      • $3000
    • R&D Exploring New Ways (Different from Our Exhibits) to Start Conversations
      • $3000
    • Transportation: Rental Trucks (approximately 10 outings)
      •  $25,000

LOOK BACK AT OUR Previous Exhibit R&D Projects